As a full-time freelancer for Owlet Baby Care, I have worked on every aspect of the brand from campaign development, to social media, to package design, and more. As a Senior designer on a small creative team, I have become an integral part of establishing the creative process and driving sales of new product launches.

As an art director for the Weekly Ad and Digital Promotions team at Target, I regularly met with merchants across all of Target’s product categories to strategize creative execution across print and digital channels. From concept to production, I followed each promotional story, designing responsive layouts, directing a team of photographers and stylists, and meeting with key stakeholders to revise creative according to guest research and competition.

I art directed and styled the first collection of images for CityGirl Coffee’s Instagram feed. I partnered with photographer, Eric Eul of Fresh Coast Collective to execute both still photography and animated gifs that showcased CityGirl’s vibrant brand and product. The second image is a sampling of Instagram stories that I designed for CCEF (Christian Counseling and Educational Foundation). This was one component of a campaign that I art directed and designed, which also included a 32-page booklet outlining the mission and priorities of the foundation. The third collection of images was made for Honey & Rye Bakehouse’s Instagram feed, which I managed for their Fall Season in 2018. In addition to the photography, I also contributed corresponding captions.

These logo designs were created for The Pankonien Group (A boutique interior design firm in Austin, TX), Tea and Cake (A small business selling handmade party and event decor), Northern Strength (A personal trainer in Minneapolis, MN), and Well Dressed Wellness (a lifestyle blog based in Manhattan). Each one of these businesses was seeking branding that accurately represented the personality and ethos of their business. Through a design process that included mind-maps, word lists, user personas, and client interviews, I was able to draw out the key elements of these brands.

My objective for this project with CCEF (Christian Counseling and Educational Foundation) was to create a refreshed brand identity for their Journal of Biblical Counseling. This included a new logo, publication cover (last image below; photo taken by Anne Pettit), and brand guidelines. The Journal of Biblical Counseling is currently published three times per year, available in both print and digital subscriptions. The JBC was published as a print journal from 1993-2007 (Issues: 11:2–25:3). From 1977-1992, it was published as The Journal of Pastoral Practice (Issues: 1:1–11:1). My challenge in refreshing this brand was to honor the legacy of the Journal while modernizing it for a new audience.

As part of the Target Weekly Ad internship, interns were asked to complete a summer project. Paired with fellow intern, Brenna Kaplan, we were given the task of defining the next stage of one of Target's largest marketing vehicles, the Weekly Ad. After multiple rounds of research, user-testing and rapid prototyping, our final outcome was a shoppable, mobile-web experience that re-mixed current company assets with a more personalized user experience. In addition to designing the user experience of this prototype, we were also given the opportunity to art direct photography that was used within the prototype.

Littlelingo is a brand of my imagination that I created for a class at the Savannah College of Art and Design. It is a fictional language immersion daycare and preschool that emphasizes language immersion both in and out of the classroom. Littlelingo is a brand parents trust to aid in their child’s physical, mental, and emotional development. For this project, I completed everything you see, from the logo design and illustration, to the print production, to the user interface, and copywriting.

For this collaborative project, I teamed up with art directors, Brenda Manthe and Eve Christianson and copywriter, Susan George to create a playful internal campaign for Target's Information Protection team. They were faced with the challenge of acquainting Target team members with "TIP" and practical approaches to working safe every day. These characters were created by Brenda, Eve, and me in hopes of bringing a playful approach to an otherwise dry subject. Our main goal was to emphasize each team member's personal responsibility in projecting Target’s information and to demonstrate how easy it is to maintain these practices on a daily basis. We also came up with a few additional marketing materials to carry the concept even further and connect with team members on a lasting basis. Some of these materials included temporary tattoos, magnets, stickers, "badge buddies", coffee tumblers, and an interactive photo booth at Target's Well-Being Expo where team members could dress up like their favorite character and promote safeguarding the company’s information.

For this five-week collaborative project, I co-created and branded a fictional design firm called Left Hand Man. Although each of the four team members contributed to all areas of the project, I was the Creative Director who oversaw all creative aspects of the brand, including visual design, copywriting, and presentation.